![](https://cdn.myportfolio.com/d345323f4ff8ba01d17146b725168926/ac62337d474b8e444650b53b_rw_3840.jpg?h=a303c18d316b3ea643d9b8c7260c6e8c)
![](https://cdn.myportfolio.com/d345323f4ff8ba01d17146b725168926/bcb94283bedf5d01ca31c123_rw_3840.jpg?h=747967dc8470db470b027e6dc22b0837)
Research we did as a class which looks at keywords, key images, and existing logos in that particular market.
![](https://cdn.myportfolio.com/d345323f4ff8ba01d17146b725168926/933865022281146af6c97e1e_rw_3840.jpg?h=b7b21bfd76b2bec3e0d46b2ed06f1b1d)
1st draft sketches showing my ideas from castles, to modern symbols. Also my experimentation of negative space in the shield and squares.
![](https://cdn.myportfolio.com/d345323f4ff8ba01d17146b725168926/b65f1d044e6b4785606ad513_rw_3840.jpg?h=75edbf8e4dd48ef25b60d03a787bc519)
These are the first ideas I computerised. They comprise of the plectrum being used as the main mark.
![](https://cdn.myportfolio.com/d345323f4ff8ba01d17146b725168926/6bda60b43a980bdce21ffd9d_rw_3840.jpg?h=965939aeb3ec88a68bc1ed676cdb90fd)
I then moved on to using the shield as the main idea. Using the 'F' in various different ways.
![](https://cdn.myportfolio.com/d345323f4ff8ba01d17146b725168926/e3d55a96a99d643a45aa386b_rw_3840.jpg?h=1704ea7b7f0035d5e82bfa628fa7a56d)
This is the final logo I presented to 'Fortress Music'. The idea uses a half-half method, and it consists of the left part being a shield with the 'F' used as negative space, and the other half being a plectrum, linking it to the music industry.
![](https://cdn.myportfolio.com/d345323f4ff8ba01d17146b725168926/523ba7e48524b4c497a77c24_rw_3840.jpg?h=8f66364085ac93ae4440b848ea00b5c9)
These are all the variations of the mark, using it with different colours. I even added in an extra layout of the logo, which incorporates the name of the company down the left hand side of the 'F'.
![](https://cdn.myportfolio.com/d345323f4ff8ba01d17146b725168926/972d65116f68b2a9d0beb097_rw_3840.jpg?h=50b49f2450a6a70ec11232c2fc6e6bf2)
Here is the logo being used as a wallpaper/screensaver.
![](https://cdn.myportfolio.com/d345323f4ff8ba01d17146b725168926/cdffeded0a982b8ba114c4ad_rw_3840.jpg?h=59fe41c1dc46dbb35a0a7dffbaf1de4a)
And again on a mug.
![](https://cdn.myportfolio.com/d345323f4ff8ba01d17146b725168926/389e5db78ea67e4869c1e627_rw_3840.jpg?h=c30f2eb912db1ebfea2c94dd77651a4d)
Also on a gift bag.
![](https://cdn.myportfolio.com/d345323f4ff8ba01d17146b725168926/476865985bfa54160b87a6bf_rw_3840.jpg?h=cae847beb5d0d7aba79494cfc6a15ae0)
And finally, here it is on a t-shirt.